To piggyback on Brian's post a little, I too was glad to see the mention of "negative" along with all the others. As with virtually everything in life, that which is "good" can be made to be "bad" and vice versa. Words can be spun to appear anyway the the writer or editor or even the reader wishes to take them. Phrases out of context can make someone sound like they are endorsing something they are not or said or did something which they did or did not do. (possibly redundant here).
I also liked the table on page 14 for The Uses of Language. It is a nice way to look at a very broad subject and distill it into an easy to follow format. As he notes there are probably more uses but this is a great starting point, and then there are all the "negative" uses which he mentions on 15 in para 2.
This should all be very interesting .
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